RMA Design
Rabbit balloon shapes for Portrait 2005 relaunch brand scheme

Portrait Software PLC

* Portrait Software bought by Pitney Bowes 2010

A simple idea turned the opportunity to re-brand into much more than just a new typographic identity mark for Portrait Software.

For the re-launch of the company in 2005 we visualised the transparent, flexible and adaptable nature of the software product by creating a range of fun and lively balloon shape images.

The balloons, typographic mark and simple naming structure built an impactful and straightforward visual brand scheme.

2005 re-launch campaign

Company identity
Balloon images
Corporate brochure
Sub branding
Literature suite
Website design
Emergency Services campaign
Aquistion brand integration
Annul Report 2007
2007 Information graphics
Investor Relations presentation
Investor Relations - animated chart
Investor Relations events graphics
Seasons Greetings animation
Annual Report 2008

2009 Brand scheme change

New brand scheme and Annual Report 2009
2009 Information graphics
2009 event graphics
2009 investor banner graphics

Software UI icons

HQ brand and UI icons
Customer chanel icons

2010 Product branding scheme

Product and Product Suite branding scheme
Individual product brands working as a scheme
Promotional Uplift icon and brochure cover design
Full range of product brochure covers
Portrait Dialogue product brochure cover and spreads
Product Suite diagram
identity guidelines