Brand Guideline documents
For company, product or service Identities and global marketing campaigns
We have produced identity guidelines for many of the identities we have designed over the years. These range from concise 6 pages covering just the identity itself, colours and typefaces - some cover the basics in much more detail, sub-branding systems, departmental colour-coding and application across all corporate comms.
Branding schemes for extensive integrated marketing campaigns for global companies require user guidelines that cover everything needed to build the deliverables within differing markets - but within agreed design guidelines.